Dear Apple, Why should you reconsider your green registry pull out . I know that innovation and the “wants of the customers” are business pressures that are hard to ignore. They want it faster, lighter, cheaper. And you so want to satisfy all that. The designers want it sleeker, cooler, svelte. Now is not the time to pick short term over long term. While it may seem that having products that aren’t easy to repair, recycle and take apart is what people want, like Henry Ford said: “If I’d asked people what they wanted. They would have asked for faster horses.” It’s easy to forget the big picture. Apple had its start catering to that tinkering vision and recently providing a mesh of engineering and design unparalleled in the world. It’s not design alone. It’s not engineering alone. It’s that alchemical combination that when it’s right it’s magical. The computer, the tool, melts away and the crafters of words, images, music, presentations, code, see only their cr...
© David Acevedo